"Every industry has a potential waiting to be harnessed that can be used to create amazing products."
Pedro Sottomayor is from Oporto and has a degree in Industrial Design from the Higher Institute for Artistic Industries in Florence.
His experience in Italy was crucial for the development of the principles that guide his approach to design: beauty, culture and design awareness, channelled towards efficient industrial production.
Pedro founded his design office in Lisbon in 2009 and since then there have been two main strands in his work: the development of new products and creative direction for brands and companies.
His portfolio includes a wide range of design products that explore the potential of several industries in Portugal.
A good example is Mèzë, a brand of ceramics developed from scratch that integrates the know-how and the experience of the manufacturers.